How to Spot Fake Gucci Bags | Spotting Counterfeit Gucci Online

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Fake Gucci Bag Guide

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Fake Gucci Part One ←
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Gucci Model-Serial numbers
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Gucci_merchandise, unlike Chanel, Fendi & Coach, does not have registerable serial numbers. All Gucci handbags have model numbers on the underside of the tag. The front of the tag always states [ Gucci | made in Italy ]. With a ® symbol above (registered trademark). It is helpful to have a fundemental knowledge of Gucci products, specifically the changes that they make from season to season.

[Notes:]

(i) Gucci tag fonts may be different depending on what region of Europe they were manufactured (we call this a variance detail). Much of the time it will be the Gucci_font that will carry identifiable counterfeit signatures.
(ii) Gucci is also one of the few designers to sell out of season imperfects or overtocks in their outlet stores and to brokers.
(iii) For Spring 08 Gucci has changed the bottom row number for many of their handbags. Specification of their lower row of serial numbers had existed for many seasons, and therefore there will (most likely) be some moderate difficulty for online shoppers and ebay sellers.
(iiii) Up until the 2008 season, the bottom row serial number sequence had been a reliable and consistant source for detecting counterfeit signatures.

Materials/logo patterns: Here we will be scrutininzng some exterior features common on Gucci handbags. [Gucci monogram patterns]

Below is an image of a Gucci handbag that looks OK:

[Note→] And to help with the overall apprearance, the dust bag looks genuine too.

real or fake Gucci?

The image below is the same handbag: The image shows upon closer inspection the irregularity of the GG pattern, a clear example of a fake Gucci handbag. Note the different sizes and shaped patterns:

knock off Gucci bag

Below is an image of a real Gucci handbag: Also note that the pattern demonstrates a clear regularity [i.e symmetry] within the overall GG logo pattern:

real Gucci bag

Interior characteristics of a Gucci handbag:

Interior labels: Always check out the label inside of the handbag. Here we will highlight some points to look for that will indicate whether a handbag is authentic or not.

Below is an image of an authentic Gucci label:

[Note →] The quality of the matierial, the even stitching and the clarity of the logo impressions. Use this image as a reference to compare the real features with the images of the fake features. [The letter U, and the correct font detail is visible from this picture angle (more on the Gucci fonts below)].

This Gucci label is official

Below is the image of a label inside a fake Gucci handbag:

[Note→] The poor impression (the clarity of the stamp) and the uneven stitching. The contrast between the real label (above), and the fake label (below), is quite clear.

counterfeit Gucci bag

[F/Note:] Also note that the impressions (above) looks like the top of the letters have a trail that points to the left. This happens when the stamp is done poorly, and it is not struck fast enough, or the stamp is adjusted at the last second. What is left an almost scraping or dragging effect, like what is seen in the logo above. The tops of the letters with the trail off to the left is evidence that the stamp was placed on to the label and then as it was being pressed, was shifted quickly to the right, possibly as a late attempt to center the label, and during the pressing, it left the trail that is seen. It is most notable on both prongs of the the letter U.

The font: The above pictures brings us to what is one of the most important issues when spotting a fake Gucci_handbag. The font. Often times the Gucci font on fake bags will be incorrect. Gucci has a very distinct font (although in rare cases it may vary depending on the area of Euprope it was manufactured), furthermore, it is something that is rarely perfected by counterfeiters.

Below is a real Gucci label: Notice the fonts.

authentic Gucci

[Note] Notice the letter U font. This is always the most notable of all the font issues, and one that can be detected in most pictures. The left side of the letter is slightly thicker than the right side of the letter. Often times the fake Gucci handbags will not have this font feature, or if they attempt it, it will be of lower quality.

Font overview: Based on the image (above) of the authentic Gucci label and font, the letter by letter breakdown (below) should shed some light on what to look for when inspecting a Gucci handbag label/font.

[Letter G:] It is important to understand that th Gucci font is not a traditional arial etc. The letters do not curve or have a perfect concave. The letter G starts to curve, but has two pivot points in the curve like the letter U (below), [but also has a third point in the middle of the curve], and then at the bottom of the letter stops and pivots up and to the right, and then strait up to finish the hook of the G. What this stop and pivot means is that the font will not look entirely circular. The font will have some slightly strait angles within the overall curve. This will give the letter G more of a boxy look, than circular. [The best way to tell that the G has that extra pivot, is by looking at the insides of both G and the C, and you can clearly see that the spacing shape inside the letters is not the same.]
[Letter U:] The letter U was addressed (above). Other than the fact that the left side should be thicker than the right, the same rules apply to the U as do the G. The bottom of the U is not a perfect half circle, instead the line starts going down and to the right, and then stops and pivots up and to the right, and then strait up to finish the letter. This stop and pivot will also give the U a more boxy look.
[Double C:] The letters C have the same stop and pivot in two main places. First the letters starts to curve up and to the left, then stops and pivots, curving down, then stops and pivots again at the bottom of the letter, curving up and to the right and finishing the letter. Another detail about the pivot points in the C is that they will be directly above each other. You can measure strait up from the bottom pivot to the top pivot point.
[Letter I:] There is nothing overly special about the letter I font, other than there is generally a slight serif typeface (feet) at the top and the bottom of the letter.

Below is an image of a label with a incorrect Gucci font: Here are some examples of a fake handbag missing some of the font points detailed above.

Note: The overly round (wide) letters are missing some of the correct pivot points. First the G (left) has a pivot directly in the center of the letter, which is an attempt to give the G the correct boxy look, the only problem is that it is poking out too far left and actually makes the letter look overly wide, and by extension, overly circular. The most obvious problem with the letter U is that the left side of the letter is the same size (width) as the right side of the letter. However, they did try to create the pivot effect at the bottom of the letter, the problem there is that because the letter is the same width on both sides, it just makes the letter U look lopsided. The letters C both have the same issue as the G, instead of having slightly different backs (then the G), they have the same backing or curve, with the center of the curve poking out too far to the left, giving the letters C the same overly curved look as the G. The letter I looks (like the rest of the letters), like it has an overly dramatic serif typeface on the top and bottom of the letter. The serif typeface on an authentic Gucci font is more subtle.

The image below is another example of an incorrect Gucci font:

[Note] This overly rounded font is similiar to the fake pictured above. An overly rounded font is a common mistake by counterfeiters. More examples of incorrect Gucci fonts can be found in our Spot Fake Sunglasses tutorial.

Gucci incorrect font

Below is another counterfeit Gucci font: In this example the font looks too puffy, and the impressions are not crisp and clear.

Note: The example (left) also has some universal fake handbag elements that we talk about here. Notice the stitching on the zipper pull, it is poor quality and uneven. The incorrect font with the uneven stitching creates an airtight case for this being a fake Gucci handbag.
Also note that the stitching on the authentic zipper pull pictured in the above example, "3. Interior labels," is not visible (scroll up to Interior labels to compare zipper pulls).
Also notice that the Gucci and the made in italy impressions are actually touching each other. An authentic Gucci label would have some space between the two. And the U, as was stated earlier, is a noticably incorrect font. The left side of the letter is the same size as the right side of the letter. This is something that is evident even at the tougher angle this picture is shot in.

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Dustbags: Below are images of fake Gucci dustbags.

Fake Dustbag:

This Gucci dustbag is not an official Gucci product

Fake Dustbag:

[Note→] There are some irregular logo patterns noticible in this image of the fake Gucci handbag (below). These irregularities in the logo pattern are similiar to the ones pictured earlier (pictured above in: Materials/logo patterns) and are a clear indication (without seeing the phony dustbag) that this is a fake Gucci handbag.

This Gucci dustbag
is not authentic

Fake Dustbag:

Counterfeit Gucci dustbag

Gucci [ebay]

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Gucci Tutorial Sections:

Fake Gucci Part One ←
Fake Gucci Part Two
Fake Gucci Hardware and more
Gucci Model-Serial numbers
Gucci shirt